For the first time ever in Nielsen’s monthly Gauge reports, the 1o most-watched streaming titles were distributed by seven different platforms: Prime Video, Hulu, Disney+, Max, Paramount+ Netflix and Apple TV+.

Those titles included “Reacher” with 6.6 billion viewing minutes; “Family Guy” with 4.8 billion viewing minutes; “Bluey” with 4.8 billion viewing minutes; “The White Lotus” with 4.5 billion viewing minutes; “1923” and “Moana 2” with 3.9 billion viewing minutes each; “Running Point” with 3.7 billion viewing minutes; “Love is Blind” with 3.5 billion viewing minutes; and “Adolescence” and “Severance” with 3.3 billion viewing minutes each.

The new releases boosted streaming’s total share of TV viewing to 43.8%, despite a 6% month-over-month decline in overall time spent watching TV due to seasonality.

Source: Nielsen

When taking a closer look by platform, YouTube continued to extend its lead with a record share of 12% for the month, despite lower viewing levels compared to February, followed by Netflix with 7.9%. Disney, which...See full article at The Wrap